Experience, motion, strategy, design.
Featured work
Transforming the digital medical claims experience
Creating faster decisions, clearer guidance, and measurable efficiency gains
Services content strategy
Reimagining the content strategy for online health services
About
I’m George, a designer shaping the way users interact with the digital environment
I believe that meaningful experiences build emotional connection, elevate brand credibility, and show users genuine respect
I’m a no-nonsense designer, stripping away jargon, fuss, and friction to create experiences people can trust, even in their most vulnerable moments, like navigating health worries or financial decisions
Testimonials
George is an exceptional talent and somebody that can be relied upon to be at the heart of any team. She is one of those rare individuals that can turn her hand to any project and make it great. Her work at AXA and ability to bring change was second to none, not only is she a true professional but somebody that can bring a smile to your face whenever you get to spend time alongside.
Ben Schofield, Product Lead
Skills
Experience design
Product strategy
Interface and motion design
User research and testing
Video and animation
Some brands I've worked with
